Paid Social Media Empowers the User for Remarkable Results

The social media world is a vast array of users, buyers, and lookers. As I look out my window and the Pennsylvania Mountains, I see an array of trees filled with leaves. Social Media ads and promotions can be as vast as the number of leaves on the trees. Each leaf has it’s own shape and character and it serves it’s unique purpose in absorbing energy from the sun to supply the trees’ need. Paid Social Media is just as vast and just as daunting to navigate.

The Interactive Advertising Bureau reported that in 2018 over 100 billion dollars was spent in digital advertising, exceeding Television Advertising by 36.5 billion dollars. It is a big space filled with many ads and many more users looking for ads. It can be overwhelming and very intimidating.

I like how Talia DeDomenica addresses the need to bring awareness to your brand and striving to navigate the overwhelming waters of Paid Social Media. Talia offers advice while staying true to the basics. (1) Know your client, (2) Know who you want to hear your message, and (3) Strive for creative ways to spreading your message. As I tell my students, your audience is just as immersed in their demographic and psychographic as you are in yours. As the communicator, we need to move out of ours and reach in to touch theirs. People to don’t remember what you said, they remember how you make them feel. So, we make it our goal to (1) Know our client, (2) Know who we want to hear our message, and (3) Strive to be as creative in spreading our message as possible.

Former president Ronald Reagan told a story of his aunt who took him to purchase a pair of new shoes. The shoemaker asked young Reagan, "Do you want square toes or round toes?" Unable to decide, Reagan didn't answer, so the shoemaker gave him a few days. Several days later the he saw the young Reagan on the street and asked him again what kind of toes he wanted on his shoes. Reagan still couldn't decide, so the shoemaker replied, "Well, come by in a couple of days. Your shoes will be ready." When the future president did so, he found one square-toed and one round-toed shoe! "This will teach you to never let people make decisions for you," said the shoemaker.  The president said "I learned right then and there, if you don't make your own decisions, someone else will." Now, I do not know how true this story is or if the president just made it up.

Regardless is this is true story or one that is totally fictitious, there is truth in it. Paid social media empowers the buyer to make the correct decision concerning the best fits for their need. Paid Social Media ENABLES the brand to reach the right client while promoting the product, the cause, or the need among the vast world of users.

Keep pressing forward. Remember as mom used to say,  be good, be safe, because you know I love ya.